Max-Hervé George

Max‑Hervé George is a French entrepreneur and private markets investor, serving as Co‑Founder & CEO of AiOnX and Chairman & Co‑CEO of SWI Group. Recognised for his cross-sector expertise spanning real estate, private capital, and infrastructure, Max‑Hervé George now plays a central role in shaping the future of digital ecosystems. Through AiOnX, he is leading the development of a pan-European hyperscale data centre platform designed to power AI, cloud, and advanced compute at scale.

With operational hubs in Europe and Asia, his ventures have attracted international recognition from Forbes, The Telegraph, and Challenge, and positioned him as a new-generation investor with institutional depth and entrepreneurial range.

Launched in 2025 with support from SWI Group, AiOnX was conceived as a next-generation digital infrastructure platform focused on the intersection of hyperscale, energy efficiency, and AI‑ready capacity. It operates as a strategic pillar within SWI’s broader €11 billion ecosystem—leveraging capital scale, sovereign partnerships, and long-term offtake visibility.

Under Max‑Hervé George’s leadership, AiOnX has secured over 2 GW of development pipeline across Western Europe, with sites strategically located near key data corridors, innovation districts, and AI/compute demand zones.

• AiOnX Platform Launch (June 2025): Backed the creation of AiOnX, a hyper-scale data-center platform spanning Ireland, Spain, Denmark, Italy, and the UK—aiming for 2 GW total capacity and over €20 billion in investment.
• UK Innovation Campus (June 2025): Initiated the development of a landmark 330 MW hyperscale campus in Cambridgeshire, AiOnX’s largest site—strategically positioned to serve AI, cloud, and advanced compute demand across the UK’s high-growth “Golden Triangle” region.
• Pan-European Buildout: Five strategic locations activated across Ireland, Spain, Denmark, Italy, and the UK, representing a combined €20 billion+ in committed infrastructure investment.

Max‑Hervé George leads with a founder-first, value-oriented approach anchored in long-duration capital, operational clarity, and strategic patience. His philosophy—evident across Icona Capital and SWI Group—focuses on sectors with structural resilience, where macro thematics intersect with high barriers to entry.

Key principles include:

Strategic Alignment: Deep partnerships with operators, founders, and management teams, ensuring aligned incentives and executional continuity.

• Sector Specialisation: Targeting capital-intensive verticals such as digital infrastructure, real estate platforms, and private credit, where scale and structuring provide a durable advantage.
• Long-Term Horizon: Investments designed to compound across cycles, avoiding short-termism and enabling platform growth at scale.
• Ecosystem Leverage: Harnessing SWI’s €11 billion asset ecosystem to unlock synergies across data, logistics, hospitality, and core infrastructure.

This framework has powered acquisitions like the Cromwell–Stoneweg deal and supports joint-venture scaling across Europe and Asia through platforms such as AiONX