Max-Hervé George

Max-Hervé George is Founder and CEO of the listed company SWI Stoneweg Icona Group, a multi-asset investment conglomerate known for institutional depth, operational sophistication, and pioneering scale. Under his leadership, SWI Group operates across real estate, private credit, structured alternatives, and digital infrastructure with a presence in key global markets. Max-Hervé George has steered the platform to €11 billion in assets under management, exemplifying a mandate of long-horizon capital deployment and transformative strategic growth.

As Founder & CEO of SWI Group, Icona Capital, and AiOnX, Max-Hervé George integrated founder-led agility with institutional capital, creating one of Europe’s foremost platforms for real assets, alternative investments, and credit. Icona’s legacy includes the formation of SWI Group and multiple cross-border ventures. A hallmark of MaxHervé George’s leadership is his backing of AiOnX, a hyper-scale data scenter platform spanning Ireland, Spain, Denmark, Italy, and the UK. Under his strategic vision, AiOnX aims for 2.3 GW total capacity and €20 billion in committed Investment.

• Orchestrated the €280 million Cromwell–Stoneweg integration, bringing €3.9 billion in prime assets into SWI Group
• Founded SWI Group through the merger of Stoneweg and Icona Capital, achieving unmatched growth and platform reach across Europe, the United States and Asia
• Led the AiOnX platform launch, driving tech infrastructure expansion at a continental scale

Max-Hervé George has been featured by Forbes, The Telegraph, and recognised by global leadership forums, including the Paris Fintech Forum. 

His professional record includes active sporting partnerships such as the International Judo Federation (Paris 2024 medal presenter). He brings rigorous strategic alignment, long-term outlook, and a deep-rooted commitment to fostering enduring investment cultures.